Branding

While working with The Good Food Collective, I created a style guide for them and all of their future employees. The idea behind a style guide is to help an organization stay consistent in color, design styles, and messaging; even when content is being created by different people. This style guide was created using their preexisting colors, mission statement, and enjoyed design aspects. I took what they already had and together we figured out what they liked and what they didn’t. from there I filled in the blanks to create this easily digested guide full of everything they need.

The full Style guide can be viewed below.

Logos

I was lucky enough to create a logo for a small pyrography and wood working company. Beauty in the Burn was my first clients and is still thrilled with their logo.

Of course, I created my own logo. It is inspired by Castleton Rock, a monumental and picturesque part of the landscape where I grew up.

I reworked the La Plata Food Equity Coalitions preexisting logo to include “a project of The Good Food Collective”. This required repositioning of text.

Element 11 Logo Redesign

My senior capstone project was to rebrand a festival. I chose Element 11, the Utah regional Burning Man. Pictured top left is a social media add fro the event. Top right is a web browser add promoting ticket sales. Lastly, there are four different merchandise designs.

Interested in a logo or larger scale brand design?