Marketing and Social Media

During my internship with the Durango Creative District, I worked with a team to create the Public Art Master Plan. This large document is make up of 6 sections that show case design elements that make up a strong branding campaign and keep the viewer engaged.

Section 1 is an introduction to the economic and social benefits of Public Art and Guiding Principles. Section 2 contains procedures and recommended policies to streamline and modernize Durango’s public art platform. Section 3 serves as a “best practices” guide for independent artists looking to propose new work in conjunction with calls related to City infrastructure projects or arts grant programs. Section 4 makes specific protocol recommendations to the City of Durango itself to modernize our collective approach to public art in the 21st century. Sections 5 and 6 document the City’s existing inventory, greatly expanding the 2015 map (which only lists City-owned sculpture), to include all work currently viewable by the public – murals, sculptures, and installations publicly owned, privately owned, and privately owned but funded through the Lodgers’ Tax Arts and Culture Fund and/or Durango Creates! Grant programs.

To see the full document click on the link below.

While working with The Good Food Collective, I produced several promotional pieces for their social, posters to be printed, email sign offs, and newsletter graphics.

Interested in social media or marketing support?